Key components of the WNMU Strategic Plan include:
| Component | Comment |
| WNMU Overview | Who we are. |
| Mission Statement | What we do. |
| Vision Statement | Where we want to be. |
| WNMU Core Values | Our guiding principles |
| Strategic Analysis | Factors bearing on our future. |
| Strategic Challenges and Goals | What we must do to reach our vision. |
| Strategies | Guideposts for action - the direction we intend to go. Specific actions to accomplish our goals. |
The relationship among these components is shown in Figure 1: The WNMU Strategic Planning Cycle.

INSTITUTIONAL OVERVIEW
1. Nature of WNMU’s Operation: Products and Services
Located in the southwestern corner of New Mexico, WNMU celebrated its first 100 years of providing a quality education for area residents in 1993. Western was first established as a Normal School to train teachers needed to educate the children of mining families who came to the region to work the silver mines. New Mexico Normal School became New Mexico State Teacher’s College in 1923, and NM Western College in 1949. After 14 years of expanding its curriculum and degrees, became known in 1963 as Western New Mexico University. The University offers programs in Education, Business and Public Administration, Applied Technology, Nursing, Occupational Therapy, Social Work, Arts and Sciences, and Humanities. Graduate degrees are offered in Education, Counseling, Business Administration and interdisciplinary studies. The University offers 40 undergraduate majors and 29 minor fields leading to the Bachelor of Arts, Bachelor of Science, or Bachelor of Academic Studies degree. Specialized programs lead to a Bachelor of Science in Social Work, Bachelor of Fine Arts, Bachelor of Science in Vocational Teaching, and Bachelor of Business Administration degree. Also, The University offers a dozen one or two-year degree or certification programs.
Over forty-two percent of the University’s 2000 graduates received degrees in some field of education. All WNMU education programs are approved by the State of New Mexico. In addition, the institution holds accreditation from the North Central Association of Colleges and Schools, the Association of Collegiate Business Schools and Programs, the National League for Nursing, the American Occupational Therapy Association, the National Council for Accreditation of Teacher Education, the American Economic Development Council, the Council on Social Work Education, and the National Academy of Early Childhood Programs.
WNMU also provides pre-university adult education services (GED, English as a Second Language (ESL), Citizenship Training, etc.) to over 1,000 students, and education/training for over 1,000 welfare recipients under the "WNMU Works" Program sponsored by the New Mexico Department of Labor. One of New Mexico’s 16 Small Business Development Centers is located on the WNMU campus and the University is involved in local, regional and statewide economic development.
2. Description of the Organization Structure
WNMU’s organization is depicted in Figure 2. Twenty-five public higher education institutions exist in New Mexico: 6 universities and 19 two-year institutions. Of the 6 universities, 3 are research universities offering programs at the doctoral level, and 3 are comprehensive regional universities offering programs leading to the masters degree. WNMU is unique in that it is the only university offering a full range of programs including: adult basic education, one and two-year certificate and associate degree programs, a full range of baccalaureate programs, and 3 masters degree programs. This situation has been created because the closest community college is over one hundred miles from Silver City. WNMU serves its region via educational centers in Truth or Consequences and Deming where vocational and general education courses are the primary focus and Gallup where only graduate education is offered.
The system of higher education in New Mexico is decentralized. There is no statewide system or governing board; rather, in accordance with the state constitution, each university is governed by a board of regents with members appointed by the governor and confirmed by the senate. State statute calls for independent community colleges to have a locally elected governing board; branches and off-campus centers are governed by the parent university’s board who are advised by locally elected advisory boards. WNMU is governed by a five-member board of regents. Since 1994, one of the five regents is a student who is appointed to a two-year term. The remaining four regents are appointed for six-year staggered terms.
To better coordinate and oversee the various higher education governance structures, the legislature mandated a state agency, the Commission of Higher Education (CHE), to track various activities relating to higher education. The commission consists of 15 members appointed by the governor and confirmed by the senate for six-year staggered terms. CHE is supported by a 29 member professional staff.
Other important constituencies with which WNMU interacts include: Office of the Governor; legislative members and committee; State Board of Education (SBE); and other licensing and regulatory bodies at the federal, state, and local levels, colleges, K-12 educational organizations, and numerous community and business organizations.
Another key organization is the Council of University Presidents consisting of the six presidents and a full time executive director. The primary role of the council is to enhance coordination among the six universities and to facilitate accomplishment of key initiatives for improving higher education in New Mexico. The president of WNMU serves as Vice President of the Council of University Presidents.

3. Principal Customers
WNMU’s principal customers are students, and most of WNMU’s students were born and raised in southwestern New Mexico to families who work in farming, ranching, or the mining industries. Many of our students are also children of alumni and educators. The typical freshman does not enter Western directly from high school. The average age of new members of the freshman class at the main campus is 21 and of students at off-campus centers is 35. A typical WNMU undergraduate student is likely to be classified as a "non-traditional" and "first generation" college student. Nearly 40% of enrolled students classify themselves as independent of their parents. A very high percentage either work, are on financial aid, or are welfare recipients. Women are the majority in all student classifications. Many are single parents. A significant proportion of degree-bound students attend on a part-time basis, sometimes stopping out for a semester or two. Others, rather than seeking degrees, are enhancing job skills or taking courses for personal enhancement or recreational purposes. The ethnic breakdown of on-campus undergraduate enrollment is 45% Caucasian, 43% Hispanic, 1.7% African American, 2.5% Native American, 0.4% Asian, and 1.0% non-resident alien The remainder are undeclared. A large proportion of WNMU students are bilingual. Spanish is frequently used in formal and casual conversation. It should also be noted that one-third of Gallup Graduate Studies Center students are Native American.
There are many other key stakeholders, particularly: parents, state agencies, taxpayers/citizens, employers, graduate schools, public schools, and many others (Appendix A). These stakeholders are important, however, in view of the "pre-eminence of teaching and learning at WNMU," students are viewed as the principal customer.
4. WNMU’s Major Markets
WNMU’s major markets are local and regional. Over 84% of WNMU’s students are New Mexico residents and the vast majority (over 75%) come from Grant County, the home of the University’s main campus in Silver City, and the four surrounding counties of Catron, Hidalgo, Sierra, and Luna. McKinley County in northwestern New Mexico accounts for 15% of the student body, most of whom are enrolled in graduate classes at the university’s Gallup Graduate Studies Center. Over 15% of WNMU’s students are from outside the state and with the majority coming from Arizona and Texas.
5. Key Stakeholder Requirements (Appendix A)
Key student requirements are accessibility, quality, and affordability. WNMU’s acceptance of high-risk students, as long as they have a GED or a high school diploma, is clear evidence that Western takes very seriously a central thrust of its mission statement: to serve regional students who might not otherwise have the opportunity to engage in higher education. An essential part of the university’s mission is to provide students access to higher education. This means that WNMU admits a significant number of students who are academically under-prepared compared to their national counterparts. Based on COMPASS (a nationally standardized English, Math, and reading Proficiency Test) placement test scores, more than 85% of students entering WNMU during 2000-01 academic year required developmental course work in reading, writing, or math. Recent accreditation successes, annual strategic planning retreats, QNM honors, constant review of program and curricular offerings, stable and high quality leadership, involvement of the entire university community in shared decision-making, and improving data management have contributed to recognized increases in institutional quality. WNMU has been consistently at the very low end of tuition-and-fees cost spectrum of publicly supported, post-secondary educational institutions.
6. WNMU’s Position in NM Higher Education, and Key Factors in the Competitive Environment
New Mexico has three research universities, New Mexico Institute of Mining and Technology (NMIMT) in Socorro, the University of New Mexico (UNM) in Albuquerque, and New Mexico State University (NMSU) in Las Cruces. These Ph. D. granting institutions compete with one another for New Mexico’s best and brightest, have the highest per student costs and the highest student/faculty ratios. WNMU is one of three regional public institutions of higher education, and the only one that offers such a wide array of educational programming from pre-university adult education, through certificate and two-year associate degrees, to baccalaureate and master’s degrees. WNMU is the smallest of the three regional universities; however, due to the vast geographic dispersion in New Mexico, it does not regard other regional universities as significant competitors. WNMU’s main competition comes from NMSU and Doña Ana Community College (part of NMSU) both located in Las Cruces, New Mexico, 100 miles from WNMU’s main campus in Silver City.
A key factor in the competitive environment is information technology which is having an impact on virtually every aspect of higher education. The proliferation of distance education providers, web-based courses and educational opportunities which can be completed at home is a growing factor. WNMU has reorganized in several areas to respond to this challenge and establishment of the Dean of the Extended University is a key initiative.
7. WNMU’s Employee Base
Currently, as WNMU enters the 2001-2002 academic year, WNMU has more than 280 full-time employees and over 250 part-time staff, adjunct faculty, workstudy students, and graduate assistants. The full-time employees consist of 88 Faculty, 28 administrators, 63 professional staff, 12 technical staff, 54 clerical/secretarial staff, 10 skilled crafts persons, and 27 service/maintenance personnel.
8. Major Equipment, Facilities and Technologies
In the past 7 years, over $20 million has either been obtained or already invested in new construction, renovation and improvements to facilities on WNMU’s 80 acre main campus. For many years funding shortfalls seriously degraded WNMU’s ability to procure equipment, particularly information technology, and in only the past three years has significant progress been achieved in this key area. All aspects of information technology require serious improvement and WNMU’s Information Technology Strategic Plan (ITSP) addresses those needs which amount to over $4 million in the next three years. Considerable progress has been achieved in obtaining computers, improving telecommunications, and upgrading WNMU’s Management Information Systems. WNMU has formed a number of key partnerships with Stream International, a call center; Silver and Cobre School districts for concurrent enrollment; and Reserve, Magdalena, Quemado and Lordsburg schools who are part of a RUS grant-funded initiative to create an integrated instructional network using information technology; a five-year Title V grant of $1.9 million will enable us to train faculty and staff in technology, instructional design, customer service and inclusiveness. WNMU has received funding for a new Center for Information Technology and construction is underway. Construction is also underway on a new Football Stadium/Athletic Complex and renovation and expansion will begin this fall on the Child Development Center and early childhood education and family resource services. Although progress has been made wiring the campus much work remains before the campus will be totally integrated and connected via a Local Area Network (LAN).
9. Key Suppliers
WNMU relies on many suppliers for various goods and services but none are more important than the regional elementary/secondary schools. WNMU’s core competency is teacher education, therefore relationships with schools also provide student teaching opportunities and a variety of other opportunities key to WNMU success. Relations with schools are regarded as very positive and strong. Health and human services areas are also key suppliers of allied health and social work field placements.
Other suppliers are Follet Corporation, WNMU Bookstore; Sodexho Marriott Corporation, food services and partial maintenance of facilities; Sutin, Thayer and Browne, legal services; ASA Architects, architectural service; Monet, Clifford and Ross, external audit; and many local/regional businesses that supply a variety of goods and services such as: utilities, telephone, police, retailers, and the like. Supplier relations are strong.
10. The Regulatory Environment
As a public institution, WNMU is bound to follow all appropriate laws and regulations (local, state, federal) pertaining to health and safety, environmental, financial, and equal employment opportunity to name but a few.
Another dimension unique to education is that of accreditation. WNMU is affiliated with and accredited by the Commission on Institutions of Higher Education of North Central Association of Colleges and Schools (NCA). The University affiliation with the Commission is authorized by the Board of Regents. Regulation through institutional accreditation includes requirements such as employing a faculty that has earned appropriate degrees from accredited institutions and employing a sufficient number of faculty as full-time employees. Accreditation also provides public assurance that the faculty has a significant role in developing and evaluating all of the University’s educational programs, that WNMU’s degree programs are compatible with the institution’s mission, are based on recognized fields of study at the higher education level, and that WNMU’s undergraduate degree programs include a coherent general education requirement consistent with the institution’s mission and designed to ensure breadth of knowledge and to promote intellectual inquiry.
At the state level, the New Mexico Commission on Higher Education (CHE) coordinates, supports, and gathers pertinent information from the state’s higher education institutions. The state auditor requires and approves an annual external audit of the institution. Participation in the NCA alternative accreditation process, the Academic Quality Improvement Project (AQIP) will focus and extend WNMU’s Quality journey. Vital FEW goals for the next three years are communication, funding, and advising.
The most important element of WNMU’s Strategic Plan is its Mission Statement. The Mission Statement not only explains who we are and what we do — the reason for our existence — but also justifies continued support by our many customers and stakeholders. The current Mission Statement was approved by the Board of Regents on
May 13, 1999.
Approved by Board of Regents
May 13, 1999
Western New Mexico University serves the people of the State of New Mexico and its surrounding areas as a comprehensive, regional, rural, public, coeducational university. Its student body is diverse in age, culture, language, and ethnic background. Teacher education continues to provide the basic foundation of WNMU’s programs. That focus has broadened to include a range of certificate, associate, baccalaureate, and several graduate programs which also meet the needs of students in allied health, arts and sciences, business, and vocational education. All undergraduate degree programs include a strong comprehensive general education requirement.
Excellence in teaching is a preeminent goal at Western New Mexico University. The University encourages the exchange of ideas; fosters the cultural, emotional, intellectual, physical, and social growth of students; nurtures a lasting appreciation of learning; encourages increased relationships with people of diverse backgrounds; and furthers an appreciation for the benefits and opportunities derived from community involvement. WNMU, through advanced technology and telecommunications, creates opportunities for its students, the faculty and staff, and the communities it serves to participate more fully in educational efforts which provide access to information and outreach to the global community.
WNMU recognizes as a strength the multilingual, multicultural population of the region and state and accepts the responsibility to be particularly mindful and supportive of the unique opportunities afforded by this diversity. The University aspires to increase access to all levels of education and to help people better understand and appreciate diversity, tolerance, and cooperation. The University is committed to help preserve and enhance the rich cultural heritage of the region it serves and to broaden its student diversity by reaching out to students from other states and nations.
WNMU values the contributions of its faculty, staff, and students and is committed to their professional growth and personal enrichment. Faculty and staff encourage student success by providing quality educational opportunities that are affordable and accessible. The University supports innovative and scholarly work, promotes integrity and equity in its dealings with people, actively pursues accreditation by recognized national and regional accreditation agencies, and seeks continual improvement of institutional management practices and processes.
WNMU works diligently to maintain fiscal and ethical integrity in its activities, to provide for the future educational needs of the people of southwestern New Mexico, and to build a collaborative relationship with its constituencies. The University addresses the educational, cultural, community, and economic development needs of the region through its library, museum, gallery, fine arts center theater, and through supportive partnerships with community and educational organizations, business, industry, and local governments.
We have given considerable thought to WNMU’s future, and firmly believe WNMU is ideally positioned to achieve a leadership role among peer institutions. WNMU’s potential is extraordinary, and although concerted effort will be required to realize this potential, the vision is within reach.
LEADERSHIP!!!!
WNMU VISION: LONG VERSION
TO BE A LEADER IN HIGHER EDUCATION KNOWN THROUGHOUT THE SOUTHWEST AS THE UNIVERSITY OF CHOICE FOR OUR STUDENTS, FACULTY AND STAFF BECAUSE:
• WE PROVIDE RELEVANT EDUCATION, THAT IS
AFFORDABLE, ACCESSIBLE, AND OF THE HIGHEST QUALITY;
• WE ENCOURAGE INNOVATION AND SCHOLARLY WORK;
• WE ARE COMMITTED TO ENHANCING THE QUALITY OF LIFE FOR ALL WNMU STUDENTS, FACULTY AND STAFF;
• WE PROMOTE RESPONSIVE AND RESPONSIBLE
COMMUNITY AND PUBLIC SERVICE, AND
• WE ARE GUARDIANS OF THE PUBLIC’S TRUST AND
CHAMPIONS OF DIVERSITY.
As we strive to accomplish our mission, and to fulfill our potential, thus realizing our vision, it is useful to establish guideposts for our individual and collective behavior. These are not mandates, but rather challenges to our decisions and actions, and over time should form the basis of our organizational culture. Their relevance and utility must constantly be tested if they are to be a lasting force in shaping the way we go about our daily work.
WNMU CORE VALUES
PREEMINENCE OF TEACHING AND LEARNING!
CONSTANT RESPECT FOR PEOPLE.
UNCOMPROMISING INTEGRITY.
DEDICATION TO CONTINUOUS IMPROVEMENT IN HIGHER EDUCATION.
Considerable time and effort has been expended collecting data, analyzing and discussing various scenarios and deriving assumptions about WNMU’s future. The latest analysis is contained at Appendix B. Some major factors emerging from this analysis follow:
WNMU STRATEGIC CHALLENGES AND GOALS
Our fourth core value is "a dedication to continuous improvement in Higher Education," and this value also underlies WNMU’s Strategic Goals. To realize our Vision, continuous improvement must be achieved in virtually all areas of operation. In analyzing our mission and conducting Strategic Analysis, twelve specific areas requiring improvement are identified. These Strategic Challenges must undergo continuous improvement efforts, and measurement indicators for each must be defined and monitored.
STRATEGIC CHALLENGES
CHALLENGE 1 - IMPROVE QUALITY AND RELEVANCE OF EDUCATION FOR WNMU STUDENTS.
CHALLENGE 2 - IMPROVE ACCESSIBILITY AND AFFORDABILITY OF EDUCATION FOR ALL CURRENT AND POTENTIAL STUDENTS.
CHALLENGE 3 - IMPROVE ALL ASPECTS OF ENROLLMENT MAMAGEMENT AND QUALITY OF STUDENT LIFE.
CHALLENGE 4 - STRENGTHEN MULTICULTURAL DIVERSITY INITIATIVES AND PROGRAMS TO BETTER SERVE ALL UNIVERSITY CONSTITUENCIES AND THE COMMUNITY.
CHALLENGE 5 - IMPROVE AND EXPAND COMMUNITY AND PUBLIC SERVICE INITIATIVES AND PROGRAMS FOR EDUCATION, RESEARCH, ECONOMIC DEVELOPMENT, CULTURAL ACTIVITIES AND ENVIRONMENTAL AWARENESS.
CHALLENGE 6 - STRENGTHEN OPPORTUNITIES THAT ENCOURAGE INNOVATION AND SCHOLARLY WORK.
CHALLENGE 7- IMPROVE QUALITY OF WORKING LIFE AND OPPORTUNITIES FOR PERSONAL AND PROFESSIONAL GROWTH FOR ALL WNMU EMPLOYEES AND STRENGTHEN EQUAL OPPORTUNITY EFFORTS.
CHALLENGE 8 - IMPROVE COMMUNICATION AMONG ALL UNIVERSITY CONSTITUENCIES, AND THE COMMUNITIES WE SERVE, AND CREATE A POSITIVE FORWARD THINKING UNIVERSITY IMAGE INTERNALLY AND EXTERNALLY.
CHALLENGE 9 - IMPROVE MANAGEMENT AND ACCOUNTABILITY OF FISCAL, CAPITAL, AND HUMAN RESOURCES.
CHALLENGE 10 - STRENGTHEN EFFORTS TO SERVE AS A BEDROCK OF EXEMPLARY VALUES.
CHALLENGE 11- IMPROVE PHYSICAL PLANT, ENERGY EFFICIENCY, AND EQUIPMENT.
CHALLENGE 12 - IMPROVE PLANNING, TEACHING AND UTILIZATION OF INFORMATION
TECHNOLOGY THROUGHOUT THE CAMPUS, CAMPUS CENTERS AND WITH OUR EXTERNAL PARTNERS AND STAKEHOLDERS.
STRATEGIC GOALS
The 12 Strategic Challenges are further refined for the sake of clarity and conciseness, into 5 Strategic Goals which serve as the basis for WNMU Strategies.
GOAL 1- TO SIGNIFICANTLY ADVANCE ACADEMIC RELEVANCE, EXCELLENCE, AND DELIVERY OPTIONS.
GOAL 2- TO SIGNIFICANTLY ADVANCE STUDENT ENROLLMENT MANAGEMENT AND QUALITY OF LIFE.
GOAL 3- TO SIGNIFICANTLY ADVANCE RESEARCH AND SCHOLARLY WORK, PARTNERSHIPS, COMMUNITY SERVICE, CULTURAL ACTIVITIES AND ENVIRONMENTAL AWARENESS.
GOAL 4- TO SIGNIFICANTLY ADVANCE QUALITY OF HUMAN RESOURCES AND QUALITY OF LIFE FOR ALL WNMU EMPLOYEES.
GOAL 5- TO SIGNIFICANTLY ADVANCE CAPTIAL RESOURCES,** MANAGEMENT AND ACCOUNTABILITY IN ALL WNMU AREAS OF RESPONSIBILITY.
**Capital Resources, as used in this plan, include physical facilities, equipment, infrastructure, and fiscal resources.
The linkages between strategic goals and operational plans are strategies. Strategies are guideposts for action. They specify the direction WNMU will move and criteria which will serve as the basis of action. Strategies serve as the foundation upon which operational plans are constructed.
STRATEGIES FOR EACH STRATEGIC GOAL
Goal Short Title Index
I. STRATEGIES ADVANCING ACADEMIC RELEVANCE,
EXCELLENCE, AND DELIVERY OPTIONS
1. Teaching Excellence
2. Maintaining Accreditation
3. Pursuing Appropriate Academic Expansion
4. Maintaining Academic and Institutional Standards
5. Providing Adequate Academic Support
6. Increasing Access to Library Resources
Instruction
9. Enhancing Information Technology
II. STRATEGIES ADVANCING STUDENT ENROLLMENT
MANAGEMENT AND QUALITY OF LIFE
10. Implementation of Enrollment Management Techniques
11. Focus on Quality of Student Life
12. Support of Intercollegiate Athletics
13. Enhancement of Career Services
14. Support of Child Care Opportunities
III. STRATEGIES ADVANCING RESEARCH AND SCHOLARLY WORK,
PARTNERSHIPS, COMMUNITY SERVICE, CULTURAL ACTIVITIES AND ENVIRONMENTAL AWARENESS
15. Focus on Faculty Research and Professional Development
16. Support of Economic Development and Community Service
17. Pursuit of External Funding, Grants, Foundation, and Alumni
IV. STRATEGIES ADVANCING HUMAN RESOURCES
AND QUALITY OF LIFE
V. STRATEGIES ADVANCING CAPITAL RESOURCES,
MANAGEMENT, AND ACCOUNTABILITY
23. Focus on Campus Master Planning and Energy Efficiency
24. Management of ER & R and BR & R Funds
25. Support of Continuous Improvement, Accountability and
Planning
STRATEGIES FOR EACH GOAL
*(AQIP)-This will appear several times throughout the strategies. It indicates that the item has been identified as an AQIP Goal.
GOAL I
STRATEGIES ADVANCING ACADEMIC RELEVANCE,
EXCELLENCE, AND DELIVERY OPTIONS
3. WNMU CANNOT BE ALL THINGS TO ALL PEOPLE. WHILE ITS FIRST PRIORITY IS TO CONCENTRATE SCARCE RESOURCES ON IMPROVING EXISTING ACTIVITIES AND PROGRAMS, AFTER CAREFUL STUDY, AND AS RESOURCES PERMIT, WNMU’S ACADEMIC ACTIVITIES AND PROGRAMS WILL EXPAND INTO AREAS WHERE A COMPARATIVE ADVANTAGE AND EDUCATIONAL QUALITY CAN BE ACHIEVED. EXAMPLES INCLUDE THE FIELD OF INFORMATION TECHNOLOGY, OUR PARTNERSHIP WITH STREAM INTERNATIONAL, ADVANCED PLACEMENT/CONCURRENT ENROLLMENT, IN THE PUBLIC SCHOOLS, B.S. IN NURSING, O.T. AND UPPER DIVISION BUSINESS PROGRAMS IN GALLUP, VOCATIONAL TRAINING FOR COLLEGE CREDIT IN HIGH SCHOOL, THE NM VIRTUAL COLLEGE, AND PARTNERING WITH PHELPS DODGE CORPORATION TO PROVIDE TRAINING FOR DISPLACED EMPLOYEES IF NECESSARY. THE USE OF APPROPRIATE INFORMATION TECHNOLOGY TO EXPAND DISTANCE EDUCATION OPPORTUNITIES WILL BE THOUGHTFULLY PURSUED. NON- PRODUCTIVE PROGRAMS THAT OFFER LIMITED FUTURE POTENTIAL MUST BE ELIMINATED.
4. ACADEMIC AND INSTITUTIONAL STANDARDS WILL BE ANALYZED AND STRENGTHENED. WNMU’S STRATEGY OF OPEN ADMISSIONS AND ACCEPTANCE OF HIGH-RISK STUDENTS WILL CONTINUE, COUPLED WITH AN IMPROVED ENROLLMENT MANAGEMENT SYSTEM (STRATEGY #10). COMPREHENSIVE PROGRAMS OF STUDENT AND INSTITUTIONAL OUTCOMES ASSESSMENT WILL CONTINUE TO SUPPORT MORE EFFICIENT EVALUATION OF STUDENT LEARNING AND INSTITUTIONAL PERFORMANCE. ARTICULATION INITIATIVES AND AGREEMENTS WITH OTHER EDUCATION INSTITUTIONS WILL CONTINUE TO BE MONITORED AND REFINED. A THOROUGH REVIEW AND UPDATING OF WNMU GENERAL EDUCATION REQUIREMENTS MUST BE CONDUCTED.
GOAL II
STRATEGIES ADVANCING STUDENT ENROLLMENT
MANAGEMENT AND QUALITY OF LIFE
10. EFFICIENT, EFFECTIVE AND USER FRIENDLY ENROLLMENT MANAGEMENT IS VITAL TO WNMU’S FUTURE, IMPROVEMENT OF RECRUITING AND RETENTION, WITHOUT COMPROMISING UNIVERSITY STANDARDS, ARE TOP PRIORITIES (AQIP). EFFORTS TO RECRUIT AND RETAIN STUDENTS WILL BE CONTINUOUSLY IMPROVED, AND THE AQIP RETENTION GOAL WILL BE ACCOMPLISHED. SUCCESS WILL BE BASED ON IMPROVEMENT IN THE AREAS OF MARKETING, RECRUITING, ADMISSIONS, REGISTRATION, ADVISING, ACADEMIC SUPPORT, ASSESSMENT, ARTICULATION, TUITION RECIPROCITY AGREEMENTS, FINANCIAL AID, STUDENT ORIENTATIONS, STUDENT QUALITY OF LIFE, AND DEVELOPMENT OF A RESPONSIVE MIS. AUTOMATION OF APPROPRIATE COMPONENTS OF THE ENROLLMENT PROCESS WILL BE VIGOROUSLY PURSUED. PROPER MARKETING OF WNMU TO APPROPRIATE REGIONAL, STATE, NATIONAL AND INTERNATIONAL CONSTITUENCIES IS CRITICAL TO ENROLLMENT, AND MUST BE VIGOROUSLY PURSUED WITHIN RESOURCE LIMITATIONS (STRATEGY 21).
11. WNMU WILL CONSTANTLY SEEK TO IMPROVE THE QUALITY OF STUDENT LIFE (RESIDENCE LIFE, FOOD SERVICE, HEALTH CARE, TELEPHONE/COMPUTER SERVICE, MULTI-CULTURAL AFFAIRS, STUDENT ORGANIZATIONS, MAIL SERVICE, STUDENT ACTIVITIES, AND ED REC) AND QUALITY OF STUDENT SUPPORT (ADVISING, COUNSELING, COMMUNITY INVOLVEMENT, STUDENT DEVELOPMENT, TRANSCRIPTS, TUTORING, AND THE BOOKSTORE), AND TO IMPROVE CUSTOMER SERVICE TO OUR STUDENTS WHILE INSURING TUITION AND FEES ARE COMPETITIVE. WNMU WILL VIGOROUSLY PURSUE REHABILITATION OF RESIDENCE HALLS AND FAMILY HOUSING, AND PROVIDING COMPUTER ACCESS. APPROPRIATE RESOURCES AND ASSISTANCE WILL BE PROVIDED TO SPECIAL NEEDS STUDENTS.
12. WNMU’S INTERCOLLEGIATE ATHLETIC PROGRAM WILL CONTINUE TO BE SUPPORTED. INCREASED COLLEGE/COMMUNITY SUPPORT WILL BE ACHIEVED. INCREASED COMMUNITY INVOLVEMENT BY THE COACHING STAFF AND MARKETING ATHLETIC EVENTS IN THE PUBLIC SCHOOLS ARE KEY. THE PROGRAM WILL UNDERGO CONSTANT SELF-MONITORING TO INSURE COMPLIANCE WITH NCAA, TITLE IX AND OTHER APPROPRIATE GUIDELINES. ADDITIONAL FUNDING WILL BE OBTAINED, AND CONSTRUCTION OF A MULTI-PURPOSE OUTDOOR SPORTS COMPLEX AND UPGRADES TO INDOOR FACILITIES ON THE MAIN CAMPUS WILL BE ACCOMPLISHED. MEMBERSHIP IN THE PAC-WEST CONFERENCE WILL CONTINUE AND MEMBERSHIP IN OTHER CONFERENCES FOR FOOTBALL AND WOMENS BASKETBALL WILL BE PURSUED.
13. WNMU WILL IMPROVE AND EXPAND EFFORTS TO FACILITATE EMPLOYMENT OPPORTUNITIES FOR ITS STUDENTS THROUGH IMPROVED CAREER SERVICES, TESTING, INTERVIEW WORKSHOPS, INFORMATIVE LITERATURE, STUDENT CO-OP PROGRAMS, AND OTHER CAREER PLACEMENT ACTIVITIES AND INTERACTION WITH EMPLOYERS.
GOAL III
STRATEGIES ADVANCING RESEARCH, SCHOLARLY WORK, OUTREACH , COMMUNITY SERVICE, CULTURAL ACTIVITIES AND EVIRONMENTAL AWARENESS
15. COMMENSURATE WITH AVAILABLE RESOURCES, INITIATIVES SUPPORTING EXEMPLARY TEACHING, FACULTY PROFESSIONAL
DEVELOPMENT, NEW FACULTY MENTORING, PEER COACHING, AND
RESEARCH OPPORTUNITIES WILL BE EXPANDED AND ENCOURAGED.
16. ECONOMIC DEVELOPMENT, PUBLIC RELATIONS AND COMMUNITY SERVICE INITIATIVES WILL BE ENCOURAGED AND EXPANDED, SUCH AS THE ECONOMIC DEVELOPMENT COURSE, QUALITY NEW MEXICO, NAFTA INSTITUTE, BORDERLANDS INSTITUTE, SMALL BUSINESS DEVELOPMENT CENTER, ADULT EDUCATION SERVICES, AND WESTERN WORKS PROGRAMS. THE PUBLIC INFORMATION OFFICE, COMMUNITY RELATIONS COUNCIL, LIBRARY, FINE ARTS CENTER, ED REC CENTER, AND MUSEUM (NCA) PLAY KEY ROLES AND MUST BE SUPPORTED. IMPROVED PROGRAMS SUCH AS THE BACHELOR IN FINE ARTS WILL FOSTER DEVELOPMENT IN THE GROWING ART ECONOMY IN OUR COMMUNITY.
17. EFFORTS TO OBTAIN ADDITIONAL EXTERNAL FUNDING THROUGH GRANTS, AND OTHER PRIVATE AND PUBLIC SOURCES WILL BE GREATLY EXPANDED (AQIP). WESTERN NEW MEXICO UNIVERSITY’S FOUNDATION IS CRITICAL TO WNMU’S FUTURE, AND THE FOUNDATION’S MAJOR GOALS OF RAISING MONIES FOR CAPITAL CONSTRUCTION, INFRASTRUCTURE, AND ENDOWING THE EXECUTIVE DIRECTOR’S POSITION WILL BE SUPPORTED. PROVISIONS FOR A FULL-TIME ALUMNI DIRECTOR WILL CONTINUE TO BE SUPPORTED. THE ALUMNI PLAY A KEY ROLE IN THESE EFFORTS AND FOUNDATION/ALUMNI TIES MUST BE STRENGTHENED. A 3-5 YEAR CAPITAL CAMPAIGN MUST BE PLANNED AND UNDERTAKEN.
18. FOCUS SOUTH OF THE BORDER AND GLOBALLY FOR OPPORTUNITIES TO COLLABORATE AND BUILD PARTNERSHIPS WITH HIGHER EDUCATION INSTITUTIONS IN MEXICO WILL CONTINUE TO BE EMPHASIZED. NAFTA IS A REALITY, AND WE ARE IDEALLY POSITIONED TO SERVE/BENEFIT.
19. THE UNIVERSITY WILL CONTINUE EFFORTS TO SUPPORT CULTURAL ACTIVITIES FOR THE UNIVERSITY AND THE GREATER COMMUNITY THROUGH THE USE OF ITS FACILITIES, STAFF AND ACADEMIC PROGRAMS. IN THE PAST, THE FACT, McCRAY GALLERY, LIGHT HALL, MUSEUM, MECHA AND INTRAMURAL GYM HAVE SUPPORTED COMMUNITY GROUPS SUCH AS MIMBRES REGION ARTS COUNCIL, COMMUNITY CONCERTS, THE ART GUILD, SAN VICENTE ARTISTS, AND COWBOY POETS. DUE TO OUR CLOSE PROXIMITY TO THE FIRST WILDERNESS AREA IN THE UNITED STATES WE HAVE AN OBVIOUS COMMITMENT TO PROVIDING ENVIRONMENTAL AWARENESS AS PART OF OUR COMMUNITY OUTREACH.
GOAL IV
STRATEGIES ADVANCING HUMAN RESOURCES AND QUALITY OF LIFE
20. EQUITABLE AND COMPETITIVE COMPENSATION FOR ALL WNMU EMPLOYEES WILL BE ACHIEVED. PROFESSIONAL DEVELOPMENT OPPORTUNITIES FOR ALL EMPLOYEES (SEE #15) WILL BE EXPANDED COMMENSURATE WITH RESOURCES, AND HUMAN RESOURCES AND AFFIRMATIVE ACTION POLICIES AND PRACTICES WILL CONTINUE TO BE REFINED.
22. PROJECTS AND PRACTICES ENHANCING DIVERSITY AND MULTI-CULTURAL AWARENESS WILL BE ENCOURAGED AND RECOGNIZED. RESOURCES WILL BE PROVIDED TO FACILITATE THESE INITIATIVES. INCREASED EFFORT TO CELEBRATE WNMU’S RICH CULTURAL HERITAGE WILL BE MADE. THE VISION AND MISSION OF THE DIVERSITY TASK FORCE WILL BE SUPPORTED AND THE ROLE AND ACTIVITIES OF THIS IMPORTANT ENTITY WILL BE CLARIFIED AND SUPPORTED.
GOAL V
STRATEGIES ADVANCING CAPITAL RESOURCES,
MANAGEMENT, AND ACCOUNTABILITY
23. DETAILED CAMPUS MASTER PLANNING WILL BE MAINTAINED &
IMPLEMENTED AS RESOURCES ALLOW. WE WILL CONTINUE TO VIGOROUSLY PURSUE FUNDING (AQIP) FOR INFRASTRUCTURE AND CAPITAL PROJECTS. A DETAILED ANALYSIS OF CAMPUS ENERGY UTILIZATION REQUIREMENTS WILL BE COMPLETED AND ENERGY EFFICIENCY INITIATIVES WILL BE VIGOROUSLY PURSUED. PREVENTIVE MAINTENANCE, KEEPING FACILITIES IN PROPER REPAIR IN A TIMELY FASHION COMMENSURATE WITH AVAILABLE RESOURCES IS ESSENTIAL. CAMPUS BEAUTIFICATION WILL BE ENHANCED, AND IMPLEMENTATION OF PROJECTS TO INCREASE HANDICAPPED ACCESS AND TO SATISFY ADA GUIDELINES WILL BE VIGOROUSLY PURSUED.
24. ADDITIONAL FUNDING FOR EQUIPMENT AND BUILDING RENEWAL & REPLACEMENT NEEDS WILL BE OBTAINED (AQIP). NEEDS WILL BE IDENTIFIED, PRIORITIZED, AND SUPPORTED IN A TIMELY FASHION COMMENSURATE WITH AVAILABLE RESOURCES.
25. WNMU WILL EMPHASIZE CONTINUOUS IMPROVEMENT AND ACCOUNTABILITY IN EVERYTHING WE DO. GREATER INTEGRATION AND COORDINATION OF ASSESSMENT, ACCREDITATION, FINANCIAL MANAGEMENT, AUDIT AND PLANNING ACTIVITIES WILL BE ACHIEVED. THE ANNUAL STATE MALCOM BALDRIGE QUALITY AWARD ASSESSMENT WILL BE TEMPORARILY DISCONTINUED UNTIL 2002 IN ORDER TO FACILITATE FULL ATTENTION TO THE NCA AQIP PROCESS. STRATEGIC PLANNING AND AQIP WILL INVOLVE DIVERSE CONSTITUENCIES. WE WILL CONSTANTLY ANALYZE AND RE-ENGINEER THE UNIVERSITY ORGANIZATION STRUCTURE, POLICIES AND PROCEDURES TO INSURE EFFICIENCY AND EFFECTIVENESS. APPROPRIATE MEASURES OF INSTITUTIONAL EFFECTIVENESS WILL BE REFINED AND UTILIZED TO BETTER UNDERSTAND PERFORMANCE AND IMPROVE ACCOUNTABILITY. NATIONAL AND STATE MANDATES FOR INCREASED ACCOUNTABILITY ARE INTENSIFYING AND BY VIRTUE OF EIGHT YEARS OF QNM EXPERIENCE WNMU IS POSITIONED TO ASSUME A LEADERSHIP ROLE IN THIS CRITICAL AREA. WE WILL ATTEMPT TO MAKE CURRENT INTERDEPARTMENTAL FINANCIAL PROCEDURES MORE EFFICIENT THROUGH THE FURTHER USE OF BANNER AND POSSIBLY MODIFYING THE PURCHASE REQUISITION PROCEDURE ENABLING DEPARTMENTS TO USE SPECIAL DEBIT CARDS.