INTRODUCTION

At WNMU, strategic planning is viewed as a dynamic process that is continuous, and responsive to the ever-changing strategic environment.  To emphasize the dynamic nature of the process the word “DRAFT” is prominently displayed on each Strategic Plan to serve as a reminder to avoid complacency that sometimes exists once a plan has been created, and to be ever mindful and focused on future opportunities and challenges which may necessitate immediate changes to the plan.  The format of the plan is intended to reflect this focus: Loose-leaf binders constantly pencil-changed and updated to reflect the most current accomplishments and newest ideas on how to improve our future.  The organization for strategic planning is similarly dynamic and relatively lean, centering on the President and Vice Presidents who are the core of the strategic planning team.  Although the primary responsibility for strategic planning rests with the President, to succeed it is critical that everyone has a chance to participate in the process.  It is through and among the Vice Presidents and their teams that this communication must take place.  Communication with Faculty, Student, and Staff Governments is also critical to the process and thoughtful suggestions and constructive criticism are welcome continuously! Planning Sessions are held each year to share ideas and facilitate involvement of a cross-section of the WNMU community.

Operational Planning is the domain of the Vice Presidents, and each is expected to plan, organize and implement planning processes, which facilitate extensive participation from everyone in their organizations. 

Ideally, the Strategic, Operational and Special Purpose Plans such as the Campus Master Plan will always reflect current thinking on where we are and where we want to be in the future.  The process is driven by customer/stakeholder requirements and analysis of WNMU’s internal and external environmental factors impacting on our future, such as changing social, demographic and enrollment trends, the economy, technology, politics, external opportunities and threats and internal strengths and weaknesses.  Current and past missions and strategies must also be considered.  Clearly, our most important customer is the student; however, WNMU also serves many other people and organizations by satisfying a variety of requirements.

Also, the Strategic Planning process must be integrated with other systems, programs and processes such as the Campus Master Planning Process, accreditation processes, the National Quality Award Process, the Academic Quality Improvement Process (AQIP), and the Commission on Higher Education (CHE) and legislative annual budget processes.  Therefore, the process must be flexible and continuously responsive to the rapidly changing environment.

Key components of the WNMU Strategic Plan include:

        Component                       Comment                                    

          Mission Statement           Who we are and what we do.                                 

          Vision Statement              Where we want to be in the future.                              

          WNMU Core Values          Our guiding principles.                                              

          Strategic Analysis             Factors bearing on our future.       

          Strategic Challenges        What we must do to reach our

             and Goals                         vision.                                        

          Strategies                         Guideposts for action -

                                                     the direction we intend to go.     

                                                  Specific actions to accomplish

                                                     our goals.       

The relationship among these components is shown in Figure 1:  The WNMU Strategic Planning Cycle.


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WNMU MISSION AND VISION

The most important element of WNMU’s Strategic Plan is its Mission Statement.  The Mission Statement not only explains who we are and what we do — the reason for our existence — but also justifies continued support by our many customers and stakeholders.  The current Mission Statement was approved by the Board of Regents on May 13, 1999.


Mission Statement Approved by Board of Regents
May 13, 1999

Western New Mexico University serves the people of the State of New Mexico and its surrounding areas as a comprehensive, regional, rural, public, coeducational university.  Its student body is diverse in age, culture, language, and ethnic background.  Teacher education continues to provide the basic foundation of WNMU’s programs.  That focus has broadened to include a range of certificate, associate, baccalaureate, and several graduate programs, which also meet the needs of students in allied health, arts and sciences, business, and vocational education.  All undergraduate degree programs include a strong comprehensive general education requirement.

Excellence in teaching is a preeminent goal at Western New Mexico University.  The University encourages the exchange of ideas; fosters the cultural, emotional, intellectual, physical, and social growth of students; nurtures a lasting appreciation of learning; encourages increased relationships with people of diverse backgrounds; and furthers an appreciation for the benefits and opportunities derived from community involvement.  WNMU, through advanced technology and telecommunications, creates opportunities for its students, the faculty and staff, and the communities it serves to participate more fully in educational efforts which provide access to information and outreach to the global community.

WNMU recognizes as a strength the multilingual, multicultural population of the region and state and accepts the responsibility to be particularly mindful and supportive of the unique opportunities afforded by this diversity.  The University aspires to increase access to all levels of education and to help people better understand and appreciate diversity, tolerance, and cooperation.  The University is committed to help preserve and enhance the rich cultural heritage of the region it serves and to broaden its student diversity by reaching out to students from other states and nations.

WNMU values the contributions of its faculty, staff, and students and is committed to their professional growth and personal enrichment.  Faculty and staff encourage student success by providing quality educational opportunities that are affordable and accessible.  The University supports innovative and scholarly work, promotes integrity and equity in its dealings with people, actively pursues accreditation by recognized national and regional accreditation agencies, and seeks continual improvement of institutional management practices and processes.

WNMU works diligently to maintain fiscal and ethical integrity in its activities, to provide for the future educational needs of the people of southwestern New Mexico, and to build a collaborative relationship with its constituencies.  The University addresses the educational, cultural, community, and economic development needs of the region through its library, museum, gallery, fine arts center theater, and through supportive partnerships with community and educational organizations, business, industry, and local governments.

We have given considerable thought to WNMU’s future and firmly believe WNMU is ideally positioned to achieve a leadership role among peer institutions.  WNMU’s potential is extraordinary, and although concerted effort will be required to realize this potential, the vision is within reach.

WNMU VISION IN ONE WORD:

LEADERSHIP!!!!

WNMU VISION: LONG VERSION

TO BE A LEADER IN HIGHER EDUCATION KNOWN AS ONE OF THE PREMIER PUBLIC COMPREHENSIVE UNIVERSITIES IN THE UNITED STATES, AND AS THE UNIVERSITY OF CHOICE FOR OUR STUDENTS, FACULTY, AND STAFF BECAUSE:

          •        WE PROVIDE RELEVANT EDUCATION THAT IS                            

                  AFFORDABLE, ACCESSIBLE, AND OF THE HIGHEST               

                  QUALITY;

          •        WE ENCOURAGE INNOVATION AND SCHOLARLY WORK;

          •        WE ARE COMMITTED TO ENHANCING THE QUALITY OF             

                  LIFE FOR ALL WNMU STUDENTS, FACULTY AND STAFF;

          •        WE PROMOTE RESPONSIVE AND RESPONSIBLE                 

                   COMMUNITY AND PUBLIC SERVICE, AND

          •        WE ARE GUARDIANS OF THE PUBLIC’S TRUST

                   AND CHAMPIONS OF DIVERSITY.

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WNMU CORE VALUES

As we strive to accomplish our mission and to fulfill our potential, thus realizing our vision, it is useful to establish guideposts for our individual and collective behavior.  These are not mandates but rather challenges to our decisions and actions, and over time should form the basis of our organizational culture.  Their relevance and utility must constantly be tested if they are to be a lasting force in shaping the way we go about our daily work.

WNMU CORE VALUES

          PREEMINENCE OF TEACHING AND LEARNING!

        CONSTANT RESPECT FOR PEOPLE.

        UNCOMPROMISING INTEGRITY.

        DEDICATION TO CONTINUOUS IMPROVEMENT IN HIGHER EDUCATION.


STRATEGIC ANALYSIS

Considerable time and effort has been expended collecting data, analyzing and discussing various scenarios, and deriving assumptions about WNMU’s future. Some major factors emerging from this analysis follow:

1. Stability of leadership is absolutely critical for WNMU’s future.

2. Although the state government has been generally supportive of higher education, the current climate is very uncertain. Continued economic growth in New Mexico is important to future resources for education. Augmenting state funding and tuition from other sources, such as grants, private contributions, etc., is critical.

3. Higher enrollment is key to WNMU’s future.  Unfortunately, dire economic circumstances in SWNM presents considerable uncertainty. To protect WNMU’s future, serious integrated efforts to improve retention and all aspects of enrollment management must be continued. Every effort must be made to continue training and education of displaced workers.  Increased marketing of WNMU is absolutely necessary to WNMU’s future. WNMU must succeed in attracting students with higher GPAs, ACTs, and SATs.  Retention efforts such as the Advising initiative under AQIP and the Title V efforts are critical in this regard.  Off-campus and distance education programs have grown considerably and appropriate use of IT is critical. Efforts to develop and refine articulation agreements must continue.

4. All aspects of information technology require detailed, integrated planning, adequate funding, and execution.  Changing philosophy by State agencies regarding distance education coupled with emerging information technologies will have a significant impact on every aspect of education delivery and enrollment.

5. Increased accountability for higher education is growing nationwide and in New Mexico.  Thoughtful planning and implementation of a comprehensive system to measure WNMU performance must be accomplished. A student outcomes assessment system must be developed and refined and thoroughly integrated with an improved academic support system.

6. The demand for quality teachers, nurses, and social workers in New Mexico the next 10 years exceeds the current supply.  WNMU’s SOE, Nursing, and Social Work programs must meet this challenge.

7.We must continue to integrate diversity into everything we do.

8. Students will continue to value the WNMU “personal touch”—accessible faculty, friendly staff (must be emphasized), low student-teacher ratios, and low tuition.

9. WNMU’s role in economic and community development is a key planning factor. WNMU must assume a leadership role in working with the SBDC, SIGRED, DOL and other agencies during these dire economic times.  Strengthening partnerships with our NAFTA and University colleagues in Mexico is important, as are partnerships with industry and school districts.  Increased emphasis must be given to applied technology areas to better serve local industry and schools.

10. Changing family values and current poor economic circumstances definitely affect the University culture.  Demand for services such as childcare have increased significantly.

11. Tuition reciprocity with Arizona and in-state tuition for El Paso students and student athletes are great assets, which must be exploited.  Efforts to maintain legislative support must be continued. Tuition reciprocity with partner universities in Mexico must be pursued.  Efforts to recruit and retain Native Americans at WNMU must be improved. All aspects of student financial aid must be properly utilized to support student accessibility and affordability. For example, the NMEAF loan program for teachers should be vigorously pursued. We must better leverage all of our competitive scholarships to attract quality students from across the U.S.

12.  Obsolete equipment, routine maintenance, and crumbling infrastructure require serious attention.

13. The quality of student life is an area requiring great emphasis and improvement, particularly the condition of our residence halls and family housing, student healthcare, food service, and student activities.

14.  WNMU’s recent accreditation history is excellent and these efforts must be maintained. WNMU’s acceptance in the NCA Academic Quality Improvement Program (AQIP) is a positive step that links accreditation with building a culture of quality.

15.  The number of special needs students is increasing and will require commensurate support services.

16. Intercollegiate athletics has a positive impact on enrollment and receives considerable support from the State of New Mexico.  Title IX requirements in intercollegiate athletics must be closely monitored and followed.  The new athletic complex offers great potential. We must vigorously pursue memberships for football and women’s basketball in appropriate conferences.  Additional sports must be funded and added to meet NCAA regulations.

17.  Bringing compensation for all WNMU employees including graduate assistants and adjunct faculty to equity with peer groups must continue to be a top priority.  Salary compression and faculty/staff compensation issues need to be addressed.

18. Foundation and Alumni activities offer great potential and must be more thoroughly integrated into everything we do.

19. Better integration and coordination of community service and research activities among WNMU academic organizations (SOE, Business, Social Work, etc.) must be accomplished.

20.  Greater collaboration with other institutions of higher education (academic programs, technology, libraries) offers great potential. The Renaissance Group and AQIP are prime examples.

21. Student Success Seminars are here to stay and, WNMU must continue to create learning communities of student cohorts and design living arrangements that reinforce learning.

22. Training for Faculty and Staff in a variety of areas, such as customer service and IT, must be expanded.

23. Positive interactions and better communication between various university constituencies and with the community must be achieved.  A concerted effort to improve efficiency through more effective integration of processes must be undertaken.

24. Energy efficiency and progress must be achieved rapidly, and our excellent financial management must be maintained.

WNMU STRATEGIC CHALLENGES AND GOALS

Our fourth core value is “a dedication to continuous improvement in Higher Education,” and this value also underlies WNMU’s Strategic Goals. To realize our Vision, continuous improvement must be achieved in virtually all areas of operation.  In analyzing our mission and conducting Strategic Analysis, ten specific areas requiring attention are identified.

12.     

1.        To increase accountability to all stakeholders through student outcomes assessment, strong financial audits, accreditation success, and AQIP leadership.

2.        To stabilize or increase enrollment through integrated efforts to improve retention and all related enrollment management processes.

3.        To develop detailed, integrated planning and execution of all aspects of information technology from funding to delivery to application in order to support new educational opportunities within the region and the state.

4.        To augment state funding and tuition from other sources, e.g., grants and the WNMU Alumni/Foundation, in times of tight state fiscal situations.

5.        To provide new and/or expand old, facilities to meet stakeholders’ needs, including those in the vocational and student support services areas.

6.        To provide leadership and support to community and economic development initiatives and to expand support for career retraining opportunities for the region.

7.        To bring compensation for all WNMU employees to equity with peer groups.

8.        To decrease WNMU’s $22M infrastructure backlog.

9.        To nurture and to celebrate diversity at all levels of the University.

10.     To maintain the “personal touch” and to achieve “best-in-class” service to our students.

STRATEGIC GOALS

The 10 Strategic Challenges are further refined, for the sake of clarity and conciseness, into 7 Strategic Goals which serve as the basis for WNMU Strategies.  These goals must undergo continuous improvement efforts, and measurement indicators for each must be defined and monitored.

 

Goal 1: To significantly advance academic relevance, excellence, and delivery options.

Goal 2: To significantly advance the management of student enrollment and quality of student life.

Goal 3: To significantly advance research and scholarly work, partnerships, and multi-cultural and environmental awareness.

Goal 4: To significantly advance opportunities for personal and professional development, and a supportive work environment for all WNMU employees.

Goal 5: To significantly advance capital resources* and their management and accountability in all areas of responsibility.

Goal 6: To significantly advance planning, implementation, and application of IT to further WNMU’s teaching, research, and public service missions.

Goal 7: To significantly advance community outreach and economic development initiatives in the region.

*Capital Resources, as used in this plan, includes physical facilities, equipment, information technology, infrastructure, and fiscal resources.

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WNMU STRATEGIES

The linkages between strategic goals and operational plans are strategies.  Strategies are guideposts for action.  They specify the direction WNMU will move and criteria which will serve as the basis of action.  Strategies serve as the foundation upon which operational plans are constructed. 

STRATEGIES FOR EACH STRATEGIC GOAL

Goal                                   Short Title Index

I.          STRATEGIES ADVANCING ACADEMIC RELEVANCE,

                        EXCELLENCE, AND DELIVERY OPTIONS

                                     1.   Teaching Excellence

                                     2.   Maintaining Accreditation

                                     3.   Pursuing Appropriate Academic Expansion

                                     4.   Maintaining Academic and Institutional Standards

                                     5.   Providing Adequate Academic Support

                                     6.   Increasing Access to Library Resources

7.      Increasing Opportunities Through Extended Learning

8.      Continual Examination of Roles and Missions of Levels of

Instruction

 II.      STRATEGIES ADVANCING STUDENT ENROLLMENT

                       MANAGEMENT AND QUALITY OF LIFE

                                     9.  Implementation of Enrollment Management Techniques

                                    10.  Focus on Quality of Student Life

                                    11.  Support of Intercollegiate Athletics

                                    12.  Enhancement of Career Services

                                    13.  Support of Child Care Opportunities                     

III.       STRATEGIES ADVANCING RESEARCH AND SCHOLARLY WORK,

PARTNERSHIPS, MULTI- CULTURAL AND ENVIRONMENTAL AWARENESS

                                    14.  Focus on Faculty Research and Professional Development

15.    Focus On Partnerships Locally, Regionally and with Mexico

16.    Support of Cultural Activities and Environmental Awareness

IV.       STRATEGIES ADVANCING HUMAN RESOURCES

                        AND QUALITY OF LIFE

17.    Compensation, Professional Development, Affirmative Action and Human Resources Policies and Practices

18.    Improving Communication, Marketing, and Public Relations

19.    Support of Diversity

V.        STRATEGIES ADVANCING CAPITAL RESOURCES,

                        MANAGEMENT, AND ACCOUNTABILITY

                                    20.  Pursuit of External Funding, Grants, Foundation, and Alumni

                                    21.  Focus on Campus Master Planning and Energy Efficiency

                                    22.  Management of ER & R and BR & R Funds

23.  Support of Continuous Improvement, Accountability, and  

       Planning

VI.              STRATEGIES ADVANCING APPLICATION OF INFORMATION TECHNOLOGOGY TO FURTHER WNMU’S TEACHING, RESEARCH, AND PUBLIC SERVICE MISSIONS

24.     Enhancing Information Technology

VII.   STRATEGIES ADVANCING COMMUNITY OUTREACH AND ECONOMIC DEVELOPMENT INITIATIVES

25.        Support of Economic Development and Community Service

26.        Support Training and Education of Displaced Workers

27.        Working with State Agencies

STRATEGIES FOR EACH GOAL
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*(AQIP)-This will appear several times throughout the strategies.  It indicates that the item has been identified as an AQIP Goal.

GOAL I

STRATEGIES ADVANCING ACADEMIC RELEVANCE,        

EXCELLENCE, AND DELIVERY OPTIONS

1.      THE TRADITION OF TEACHING EXCELLENCE WILL CONTINUE TO DOMINATE EVERYTHING WE DO. THIS MEANS RELEVANT CURRICULUM, APPROPRIATE DELIVERY OPTIONS, QUALITY FACULTY AND INSTRUCTION, UP-TO-DATE INSTRUCTIONAL EQUIPMENT AND FACILITIES, APPROPRIATE USE OF INFORMATION TECHNOLOGY, SMALL CLASSES AND LOW STUDENT/TEACHER RATIOS! LIBERAL ARTS EDUCATION WILL CONTINUE TO PROVIDE THE BASIC FOUNDATION FOR WNMU’S PROGRAMS.  WE WILL STRIVE TO ACHIEVE WORLD CLASS EXCELLENCE IN THE PREPARATION OF PROFESSIONAL TEACHERS AND COUNSELORS.  WE WILL ALSO CONTINUE TO EMPHASIZE OTHER PROFESSIONAL PROGRAMS.

2.      NATIONAL ACCREDITATION THROUGH THE HIGHER LEARNING COMMISSION IS THE FOUNDATION UPON WHICH OTHER ACCREDITATION EFFORTS ARE BASED AND WE WILL THOUGHTFULLY AND DILIGENTLY IMPROVE WNMU AS PIONEERING MEMBERS OF THE HIGHER LEARNING COMMISSION’S ACADEMIC QUALITY IMPROVEMENT PROJECT (AQIP). IN ADDITION TO NCA ACCREDITATION AND NCATE ACCREDITATION, WNMU WILL MAINTAIN ACCREDITATION OF THE BUSINESS, SOCIAL WORK, NURSING, OCCUPATIONAL THERAPY ASSISTANT, AND EARLY CHILDHOOD DEVELOPMENT PROGRAMS, AND THE ECONOMIC DEVELOPMENT COURSE. COMMENSURATE WITH AVAILABLE RESOURCES, WNMU WILL CONSIDER ACCREDITATION OF ADDITIONAL PROGRAMS SUCH AS THE BACHELOR OF FINE ARTS (BFA) BASED ON PROGRAM NEEDS AND FACULTY/STUDENT DEMAND. STATE APPROVAL OF THE CHILD DEVELOPMENT CENTER, LAW ENFORCEMENT ACADEMY, ADULT EDUCATION SERVICES (AES) THE VOCATIONAL/TECHNICAL PROGRAM, WELFARE TO WORK, AND TEACHER EDUCATION WILL BE MAINTAINED. CERTIFICATION OF THE COMPUTER TECHNOLOGY AREA, CONSTRUCTION AND AUTOMOTIVE TECHNOLOGY PROGRAMS, AND EXPANSION/STATE APPROVAL OF THE VOCATIONAL TEACHING PROGRAM WILL BE PURSUED.

3.      WNMU CANNOT BE ALL THINGS TO ALL PEOPLE.  WHILE ITS FIRST PRIORITY IS TO CONCENTRATE SCARCE RESOURCES ON IMPROVING EXISTING ACTIVITIES AND PROGRAMS, AFTER CAREFUL STUDY, AND AS RESOURCES PERMIT, WNMU’S ACADEMIC ACTIVITIES AND PROGRAMS WILL EXPAND INTO AREAS WHERE A COMPARATIVE ADVANTAGE AND EDUCATIONAL QUALITY CAN BE ACHIEVED.  EXAMPLES INCLUDE THE FIELD OF INFORMATION TECHNOLOGY, ADVANCED PLACEMENT/CONCURRENT ENROLLMENT IN THE PUBLIC SCHOOLS, B.S. IN NURSING, DOCTORAL PROGRAM IN EDUCATION, O.T., AND, UPPER DIVISION BUSINESS PROGRAMS IN GALLUP, VOCATIONAL TRAINING FOR COLLEGE CREDIT IN HIGH SCHOOL, THE NM VIRTUAL COLLEGE, AND APPROPRIATE CAREER APPLIED TECHNOLOGY PROGRAMS. THE USE OF APPROPRIATE INFORMATION TECHNOLOGY TO EXPAND DISTANCE EDUCATION OPPORTUNITIES WILL BE THOUGHTFULLY PURSUED.  NON-PRODUCTIVE PROGRAMS THAT OFFER LIMITED FUTURE POTENTIAL MUST BE ELIMINATED.

4.      ACADEMIC AND INSTITUTIONAL STANDARDS WILL BE ANALYZED AND STRENGTHENED.  WNMU’S STRATEGY OF OPEN ADMISSIONS AND ACCEPTANCE OF HIGH-RISK STUDENTS WILL CONTINUE, COUPLED WITH AN IMPROVED ENROLLMENT MANAGEMENT SYSTEM (STRATEGY #9).  COMPREHENSIVE PROGRAMS OF STUDENT AND INSTITUTIONAL OUTCOMES ASSESSMENT WILL CONTINUE TO SUPPORT MORE EFFICIENT EVALUATION OF STUDENT LEARNING AND INSTITUTIONAL PERFORMANCE.  ARTICULATION INITIATIVES AND AGREEMENTS WITH OTHER EDUCATION INSTITUTIONS WILL CONTINUE TO BE MONITORED AND REFINED. MAINTAINING AN UP-TO-DATE AND RELEVANT GENERAL EDUCATION PROGRAM IS A PRIORITY.

5.      AN INTEGRATED, COMPREHENSIVE ACADEMIC SUPPORT SYSTEM THAT PUTS STUDENTS’ NEEDS FIRST AND INTEGRATES ASSESSMENT, ADVISING, DEVELOPMENTAL COURSEWORK, LEARNING COMMUNITIES, PEER MENTORING, THE LEARNING RESOURCE CENTER, ORIENTATION, PLACEMENT, TESTING, AND OTHER PROCESSES SUPPORTING ACADEMIC SUCCESS WILL BE IMPLEMENTED.   EFFORTS TO IMPROVE STUDENT RETENTION SUCH AS FRESHMAN SEMINARS WILL CONTINUE TO BE VIGOROUSLY PURSUED (AQIP).

6.      WNMU WILL GREATLY EXPAND ON AND OFF-CAMPUS LIBRARY RESOURCES AND CAPABILITIES.

7.      EXPANSION OF DISTANCE/EXTENDED LEARNING WILL CONTINUE TO BE SUPPORTED (SEE #3).   INFORMATION TECHNOLOGY RESOURCES WILL BE VIGOROUSLY PURSUED AND “IMPROVED INTEGRATION OF EXTENDED LEARNING CENTERS WITH THE MAIN CAMPUS THROUGH BETTER COORDINATION, TECHNOLOGY AND CONTROL WILL BE ACHIEVED.  THE RUS GRANT OFFERS GREAT POTENTIAL FOR DISTANCE LEARNING AND MUST BE THOUGHTFULLY IMPLEMENTED.

8.      DIFFERENCES IN THE ROLE, SCOPE, ENROLLMENT DOCUMENTATION, MISSIONS, AND ORGANIZATION OF PRE-COLLEGE, CERTIFICATE, TWO-YEAR, FOUR-YEAR, AND GRADUATE PROGRAMS WILL BE REVIEWED AND CLARIFIED ALONG WITH THEIR RESPECTIVE FACULTIES’ ROLES, RESPONSIBILITIES, AND COMPENSATION. WNMU GRADUATE PROGRAMS WILL BE THOROUGHLY STUDIED AND REFINED TO INSURE THAT THEY MEET APPROPRIATE STANDARDS FOR CURRICULUM, RESEARCH, ASSESSMENT, AND FACULTY WORKLOAD.

GOAL II

STRATEGIES ADVANCING STUDENT ENROLLMENT

MANAGEMENT AND QUALITY OF LIFE
 
 
9.     EFFICIENT, EFFECTIVE AND USER FRIENDLY ENROLLMENT MANAGEMENT IS VITAL TO WNMU’S FUTURE, IMPROVEMENT OF RECRUITING AND RETENTION, WITHOUT COMPROMISING UNIVERSITY STANDARDS, ARE TOP PRIORITIES (AQIP).  EFFORTS TO RECRUIT AND RETAIN STUDENTS WILL BE CONTINUOUSLY IMPROVED, AND THE 60% RETENTION GOAL WILL BE ACCOMPLISHED.    SUCCESS WILL BE BASED ON IMPROVEMENT IN THE AREAS OF MARKETING, RECRUITING, ADMISSIONS, REGISTRATION, ADVISING (AQIP), ADVISOR TRAINING, ACADEMIC SUPPORT (SEE #5), ASSESSMENT, ARTICULATION, TUITION RECIPROCITY AGREEMENTS, FINANCIAL AID, STUDENT ORIENTATIONS, STUDENT QUALITY OF LIFE, IMPLEMENTATION OF STUDENT LEARNING COMMUNITIES, AND DEVELOPMENT OF A RESPONSIVE MIS. AUTOMATION OF APPROPRIATE COMPONENTS OF THE ENROLLMENT PROCESS WILL BE VIGOROUSLY PURSUED. PROPER MARKETING OF WNMU TO APPROPRIATE REGIONAL, STATE, NATIONAL, AND INTERNATIONAL CONSTITUENCIES IS CRITICAL TO ENROLLMENT AND MUST BE VIGOROUSLY PURSUED WITHIN RESOURCE LIMITATIONS.       
 
10.   WNMU WILL CONSTANTLY SEEK TO IMPROVE THE QUALITY OF STUDENT LIFE (RESIDENCE LIFE, FOOD SERVICE, HEALTH CARE, TELEPHONE/COMPUTER SERVICE, MULTI-CULTURAL AFFAIRS, STUDENT ORGANIZATIONS, MAIL SERVICE, STUDENT ACTIVITIES, AND ED REC) AND THE QUALITY OF STUDENT SUPPORT (ADVISING, (AQIP), COUNSELING, COMMUNITY INVOLVEMENT, STUDENT DEVELOPMENT, TRANSCRIPTS, TUTORING, AND THE BOOKSTORE).  WE MUST IMPROVE CUSTOMER SERVICE TO OUR STUDENTS WHILE INSURING TUITION AND FEES ARE COMPETITIVE. WNMU WILL VIGOROUSLY PURSUE REHABILITATION OF RESIDENCE HALLS AND FAMILY HOUSING AND PROVIDE CAMPUS-WIDE COMPUTER ACCESS. APPROPRIATE RESOURCES AND ASSISTANCE WILL BE PROVIDED TO SPECIAL NEEDS STUDENTS.

11.  WNMU’S INTERCOLLEGIATE ATHLETIC PROGRAM WILL CONTINUE TO BE SUPPORTED. INCREASED COMMUNITY SUPPORT WILL BE ACHIEVED. INCREASED COMMUNITY INVOLVEMENT BY THE COACHING STAFF AND THE MARKETING OF ATHLETIC EVENTS IN THE PUBLIC SCHOOLS ARE KEY. THE PROGRAM WILL UNDERGO CONSTANT SELF-MONITORING TO INSURE COMPLIANCE WITH NCAA, TITLE IX, AND OTHER APPROPRIATE GUIDELINES.  ADDITIONAL FUNDING WILL BE OBTAINED, AND UPGRADES TO ATHLETIC FACILITIES ON THE MAIN CAMPUS WILL BE ACCOMPLISHED.

MEMBERSHIP IN THE PAC-WEST CONFERENCE WILL CONTINUE, AND MEMBERSHIP IN OTHER CONFERENCES FOR FOOTBALL AND WOMENS’ BASKETBALL WILL BE PURSUED.  ADDITIONAL SPORTS WILL BE ADDED TO MEET NCAA REQUIREMENTS.

12.  WNMU WILL IMPROVE AND EXPAND EFFORTS TO FACILITATE EMPLOYMENT OPPORTUNITIES FOR ITS STUDENTS THROUGH IMPROVED CAREER SERVICES, TESTING, INTERVIEW WORKSHOPS, INFORMATIVE LITERATURE, STUDENT CO-OP PROGRAMS, AND OTHER CAREER PLACEMENT ACTIVITIES AND INTERACTION WITH EMPLOYERS.

13.  CHILD CARE OPPORTUNITIES, FACILITIES, CAPABILITIES TO SERVE SPECIAL NEEDS CHILDREN, EXPANDED HOURS OF AVAILABILITY AND RESOURCES WILL BE PROVIDED IN ORDER TO SERVE THE GROWING NUMBER OF STUDENTS WITH CHILDREN AND CHILDREN OF DISPLACED WORKERS.  APPROPRIATE ACADEMIC PROGRAMS IN EARLY CHILDHOOD EDUCATION WILL CONTINUE TO BE SUPPORTED AND ADDITIONAL FUNDING APPROVED BY THE STATE WILL BE PROTECTED.

GOAL III

STRATEGIES ADVANCING RESEARCH, SCHOLARLY WORK, OUTREACH, COMMUNITY SERVICE, CULTURAL ACTIVITIES, AND EVIRONMENTAL AWARENESS

14        COMMENSURATE WITH AVAILABLE RESOURCES, INITIATIVES SUPPORTING EXEMPLARY TEACHING, FACULTY PROFESSIONAL

  DEVELOPMENT, NEW FACULTY MENTORING, PEER COACHING, AND

  RESEARCH OPPORTUNITIES WILL BE EXPANDED AND ENCOURAGED.

15.       OPPORTUNITIES TO COLLABORATE AND BUILD PARTNERSHIPS WITH HIGHER EDUCATION INSTITUTIONS IN MEXICO AND OTHER COUNTRIES WILL CONTINUE TO BE EMPHASIZED.  NAFTA IS A REALITY, AND WE ARE IDEALLY POSITIONED TO SERVE/BENEFIT.

16.       THE UNIVERSITY WILL CONTINUE EFFORTS TO SUPPORT CULTURAL ACTIVITIES FOR THE UNIVERSITY AND THE GREATER COMMUNITY THROUGH THE USE OF ITS FACILITIES, STAFF AND ACADEMIC PROGRAMS.  IN THE PAST, THE GRC, FACT, McCRAY GALLERY, LIGHT HALL, THE MUSEUM, MECHA, AND THE INTRAMURAL GYM HAVE SUPPORTED COMMUNITY GROUPS SUCH AS THE MIMBRES REGION ARTS COUNCIL, COMMUNITY CONCERTS, THE ART GUILD, THE SAN VICENTE ARTISTS, AND THE COWBOY POETS.  DUE TO OUR CLOSE PROXIMITY TO THE FIRST WILDERNESS AREA IN THE UNITED STATES, WE HAVE AN OBVIOUS COMMITMENT TO PROVIDING ENVIRONMENTAL AWARENESS AS PART OF OUR COMMUNITY OUTREACH.

GOAL IV

STRATEGIES ADVANCING HUMAN RESOURCES AND QUALITY                  OF LIFE

17.       EQUITABLE AND COMPETITIVE COMPENSATION FOR ALL WNMU EMPLOYEES WILL BE ACHIEVED.  COMP PLANS WILL BE REVIEWED TO LESSEN OR ELIMINATE SALARY COMPRESSION.  ADJUNCT SALARIES WILL BE EXAMINED AND A PLAN TO MAKE THEM MORE EQUITABLE WILL BE CREATED.   PROFESSIONAL DEVELOPMENT

OPPORTUNITIES FOR ALL EMPLOYEES WILL BE EXPANDED COMMENSURATE WITH RESOURCES, AND HUMAN RESOURCES AND AFFIRMATIVE ACTION POLICIES AND PRACTICES WILL CONTINUE TO BE REFINED.

18.      COMMUNICATION AMONG ALL CAMPUS CONSTITUENCIES CAN AND MUST BE IMPROVED (AQIP).  THE AQIP COMMUNICATION PLAN WILL BE VIGOROUSLY IMPLEMENTED AND IT IS IMPERATIVE THAT BOTH A COMPREHENSIVE MARKETING AND PUBLIC/UNIVERSITY RELATIONS PLAN BE DEVELOPED AND BUDGETED AND HAVE ESTABLISHED TIMELINES WITH MEASURABLE RESULTS TO MEET THE INCREASING NEEDS TO PROMOTE THE UNIVERSITY, BUILD RELATIONSHIPS WITH STAKEHOLDERS, IMPROVE OVERALL COMMUNICATIONS, AND ASSIST THE ALUMNI OFFICE AND FOUNDATION WITH THEIR FUNDRAISING EFFORTS (AQIP).  AN INFORMATION DESK WILL BE CONTINUED AS THE AQIP COMMUNICATIONS TEAM HAS RECOMMENDED.

19.      PROJECTS AND PRACTICES ENHANCING DIVERSITY AND MULTI-CULTURAL AWARENESS WILL BE ENCOURAGED AND RECOGNIZED. RESOURCES WILL BE PROVIDED TO FACILITATE THESE INITIATIVES.  INCREASED EFFORT TO CELEBRATE WNMU’S RICH CULTURAL HERITAGE WILL BE MADE.  THE VISION AND MISSION OF THE MULTI-CULTURAL TASK FORCE AND THE TITLE V GRANT WILL BE SUPPORTED AND THE ROLE AND ACTIVITIES OF THESE IMPORTANT ENTITIES WILL BE CLARIFIED AND SUPPORTED.

                                          GOAL V

                STRATEGIES ADVANCING CAPITAL RESOURCES,

                MANAGEMENT, AND ACCOUNTABILITY

20.       EFFORTS TO OBTAIN ADDITIONAL EXTERNAL FUNDING THROUGH GRANTS AND OTHER PRIVATE AND PUBLIC SOURCES WILL BE GREATLY EXPANDED (AQIP).  WESTERN NEW MEXICO UNIVERSITY’S FOUNDATION IS CRITICAL TO WNMU’S FUTURE, AND THE FOUNDATION’S MAJOR GOALS OF RAISING MONIES FOR CAPITAL CONSTRUCTION AND INFRASTRUCTURE AND ENDOWING THE EXECUTIVE DIRECTOR’S POSITION WILL BE SUPPORTED.  PROVISIONS FOR A FULL-TIME ALUMNI DIRECTOR WILL CONTINUE TO BE SUPPORTED.   THE ALUMNI PLAYS A KEY ROLE IN THESE EFFORTS AND FOUNDATION/ALUMNI TIES MUST BE STRENGTHENED.

21.      DETAILED CAMPUS MASTER PLANNING WILL BE MAINTAINED AND IMPLEMENTED AS RESOURCES ALLOW.  WE WILL CONTINUE TO VIGOROUSLY PURSUE FUNDING (AQIP) FOR INFRASTRUCTURE AND CAPITAL PROJECTS. ENERGY EFFICIENCY INITIATIVES WILL BE IMPLEMENTED.  PREVENTIVE MAINTENANCE AND THE PROPER REPAIR OF FACILITIES IN A TIMELY FASHION COMMENSURATE WITH AVAILABLE RESOURCES IS ESSENTIAL.  CAMPUS BEAUTIFICATION WILL BE ENHANCED, AND IMPLEMENTATION OF PROJECTS TO INCREASE HANDICAPPED ACCESS AND TO SATISFY ADA GUIDELINES WILL BE VIGOROUSLY PURSUED. 

22. ADDITIONAL FUNDING FOR EQUIPMENT AND BUILDING RENEWAL AND REPLACEMENT NEEDS WILL BE OBTAINED (AQIP).  NEEDS WILL BE IDENTIFIED, PRIORITIZED, AND SUPPORTED IN A TIMELY FASHION COMMENSURATE WITH AVAILABLE RESOURCES. 

23.  WNMU WILL EMPHASIZE CONTINUOUS IMPROVEMENT AND ACCOUNTABILITY IN EVERYTHING WE DO.  GREATER INTEGRATION AND COORDINATION OF ASSESSMENT, ACCREDITATION, FINANCIAL MANAGEMENT, AUDIT AND PLANNING ACTIVITIES WILL BE ACHIEVED. THE MALCOLM BALDRIGE NATIONAL QUALITY AWARD (MBNQA) WILL BE PURSUED AND INTEGRATED WITH THE NCA AQIP PROCESS.  STRATEGIC PLANNING, THE MBNQA PROCESS, AND AQIP WILL INVOLVE DIVERSE CONSTITUENCIES.  WE WILL CONSTANTLY ANALYZE AND RE-ENGINEER THE UNIVERSITY ORGANIZATION STRUCTURE, POLICIES, AND PROCEDURES TO INSURE EFFICIENCY AND EFFECTIVENESS.  APPROPRIATE MEASURES OF INSTITUTIONAL EFFECTIVENESS WILL BE REFINED AND UTILIZED TO BETTER UNDERSTAND PERFORMANCE AND IMPROVE ACCOUNTABILITY. NATIONAL AND STATE MANDATES FOR INCREASED ACCOUNTABILITY ARE INTENSIFYING, AND BY VIRTUE OF EIGHT YEARS OF QNM EXPERIENCE, WNMU IS POSITIONED TO ASSUME A LEADERSHIP ROLE IN THIS CRITICAL AREA.  WE WILL MAKE CURRENT INTERDEPARTMENTAL FINANCIAL PROCEDURES MORE EFFICIENT THROUGH THE FURTHER USE OF BANNER AND BY MODIFYING THE PURCHASE REQUISITION PROCEDURE.

GOAL VI

STRATEGIES ADVANCING APPLICATION OF INFORMATION              TECHNOLOGY TO SUPPORT WNMU’S TEACHING, RESEARCH AND PUBLIC SERVICE MISSIONS

24.  WNMU WILL AGGRESSIVELY PLAN FOR AN PURSUE THE APPROPRIATE APPLICATON OF INFORMATION TECHNOLOGY IN LINE WITH THE UNIVERSITY’S IT VISION (APPENDIX A).

GOAL VII

STRATEGIES ADVANCING COMMUNITY OUTREACH AND ECONOMIC DEVELOPMENT INITIATIVES

25.      ECONOMIC DEVELOPMENT, PUBLIC RELATIONS AND COMMUNITY SERVICE    INITIATIVES WILL BE ENCOURAGED AND EXPANDED, SUCH AS THE ECONOMIC DEVELOPMENT COURSE, QUALITY NEW MEXICO, THE NAFTA INSTITUTE, THE BORDERLANDS INSTITUTE, SMALL BUSINESS DEVELOPMENT CENTER, SILVER CITY GRANT COUNTY ECONOMIC DEVELOPMENT CORPORATION (SIGRED), ADULT EDUCATION SERVICES, AND WESTERN WORKS PROGRAMS.  THE PUBLIC INFORMATION OFFICE, COMMUNITY RELATIONS COUNCIL, LIBRARY, FINE ARTS CENTER, ED REC CENTER, AND MUSEUM PLAY KEY ROLES AND MUST BE SUPPORTED.  IMPROVED PROGRAMS SUCH AS THE BACHELOR IN FINE ARTS WILL FOSTER DEVELOPMENT IN THE GROWING ART ECONOMY IN OUR COMMUNITY.

26.      EFFORTS TO AID DISPLACED WORKERS WITH TRAINING, EDUCATION, JOB FAIRS, COUNSELING, CHILDCARE, AND TRANSPORTATION WILL CONTINUE.  WNMU WILL LEAVE “NO STONE UNTURNED” IN ACCOMPLISHING THIS CRITICAL TASK.

27.      WNMU WILL CONTINUE ITS LEADERSHIP ROLE WORKING WITH STATE AGENCIES TO OBTAIN ADDITIONAL RESOURCES TO ACCELERATE ECONOMIC DEVELOPMENT INITIATIVES DURING THESE DIRE ECONOMIC TIMES IN SOUTHWEST NEW MEXICO.

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